Paraphrasing a bit, we could say that there are no stupid ideas, but stupid ones who do not believe in their ideas, even if they clearly seem the most absurd and ridiculous that anyone could think of.
Has consumerism reached a point where people are willing to spend on whatever it is, or was this man a genius who knew how to get money out of stones? It may be that both are correct, as Gary Dahl reached the peak of success selling rocks to people.
Imagine this: it’s 1975, and Gary Dahl is in a Washington bar with a friend. Over the heat of a few drinks, they begin to complain about how difficult it is to have a living pet, and it occurs to him as a joke to say that even stones could be a better company.
However, Dahl was left thinking about his joke and considering the advantages of having a rock as a pet very seriously, and the truth was not short of arguments in favor: they do not mess, they do not throw things around the house, you do not have to spend on their food You don’t have to bathe her, or take her out for a walk, and she won’t get sick.
With all these advantages, Gary launched his idea of the “pet rocks” and obtained his copies from Rosarito beach, in Baja California, Mexico. He put the stones in cardboard boxes, so that they could “breathe”, and began to sell them at a price of 4 dollars.
Suddenly everyone wanted these pets that do nothing but do not cause problems, and it is estimated that during six months, Gary sold 1,500,000 rocks. So in less than a year, he became a millionaire, and managed to invest in other businesses such as bars.
Dahl passed away in 2015, and yet in 2017, pet rocks became popular again with his old “Pet Rock Care and Training Manual” and a certificate of authenticity signed by Gary. So even from the grave, he continued to make a profit.
It is inevitable to remember Álvaro Santiago’s wisdom, and we realize that he was right: people will buy whatever you sell if you know how to sell it. Maybe it’s just about having a “shark mentality” to be a millionaire starting from scratch, don’t you think?